100 YEARS BMW MOTORRAD

100 YEARS BMW MOTORRAD.

100 YEARS BMW MOTORRAD.


100 Years BMW Motorrad

BMW Motorrad is celebrating its centenary with a major anniversary exhibition at the BMW Museum. The museum’s ‘bowl’ building takes visitors on a journey through hundred years full of passion, great dreams and inspiring stories. The exhibition is an experience for all the senses and provides a vivid insight into our traditional brand’s eventful past. The whole universe of BMW Motorrad is brought to life with specially created off-road scenes and urban environments.

More than 50 original BMW motorcycles from across ten decades are exhibited on the thematic courses, including some gems from the BMW Group Classic collection that have rarely been seen in public before. A total of 15 stations covering history, design, advertising, motor sport, adventure and electric mobility are sure to set the pulse of devoted bikers and technology enthusiasts alike racing. 

„ 100 years is the perfect milestone for taking a closer look at a long and successful life. The variety of models, the abundance of innovations, the legendary victories and adventures – this all adds up to make BMW Motorrad such a source of fascination. At the BMW Museum, we have endeavoured to do justice to this wonderfully rich past and recount stories that are utterly thrilling. “
Dr. Andreas Braun - Curator of the BMW Museum